Virgin Hotels, part of Sir Richard Branson’s Virgin Group, has announced its first London hotel to open on 1st August 2024 in the heart of Shoreditch.
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Continuing its global expansion, London will be the eighth Virgin Hotels location as it brings the brand home to its birthplace and where it all started for Sir Richard and the Virgin Group. It will become the 17th property for the wider Virgin Hotels Collection, having just announced a new property in Kenya and following the successful launches of Virgin Hotels Edinburgh and Virgin Hotels New York in 2023.
The hotel will form part of a long-term agreement between Virgin Hotels and Reuben Brothers real estate investment and development. It will bring Virgin’s trademark to one of London’s most vibrant neighbourhoods, known as a hub for tech, fashion, culture and creative arts.
The 120-bedroom hotel, located at 45 Curtain Road in the heart of Shoreditch, part of London’s East End landscape. Its seven other luxury lifestyle hotels are also located in urban locations across key cities in the US and UK.
Sir Richard Branson, Founder of the Virgin Group, commented: “We’re all absolutely delighted that Virgin Hotels Collection will be opening a Virgin hotel in London. Since the inception of Virgin Hotels, we’ve had our sights set on London; a place that so many of our customers either call home, or name as one of their favourite destinations – and of course where Virgin’s story started.
“At Virgin, we’ve been disrupting the travel industry for more than 40 years, from land to air to sea – even to space. Our success comes from identifying where we can make a difference.”
Jamie Reuben, Principal, Reuben Brothers added: “Over the past decade, I have been closely following the smart, strategic expansion of Virgin Hotels – with its significant openings in key US and UK cities – from Chicago and Las Vegas to Edinburgh and New York. I am therefore incredibly excited to be partnering with Virgin Hotels in London of all places – the city that both Sir Richard Branson and I are proud to be from. Richard and his team’s entrepreneurial spirit and constant quest for excellence make them the ideal partner for our property in Shoreditch, and I look forward to seeing Virgin’s vision come to life.”
Virgin Hotels London-Shoreditch bookings will be open in early July for reservations starting August 1, 2024.
For more information about Virgin Hotels London-Shoreditch, visit here, or visit here for more on the portfolio.
To learn more about future developments visit here.
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